SEO for ORTHOPEDIC Surgeons

Let us help you get more patients by using search engine optimization.

Fortress Digital works closely with orthopedic surgery practices to get them placed at the top of Google searches – and develop a strong online presence.

How to win orthopedic surgeon seo video with Gerrid Smith

Why Orthopedic Surgery Practices Need SEO

magnifying glass icon

Help More Patients Find You

Search Engine Optimization is a strategy to get your orthopedic surgeons practice listed at the top of Google searches – and in front of more patients.

increased revenue icon

Improve Your Marketing ROI

SEO for orthopedic surgeons in search engines is a long-term strategy to reduce your reliance on expensive marketing tactics – like paid advertising. It can also work alongside other strategies, including email marketing, to improve your practice’s visibility and keep you connected with potential patients.

aggressive competition icon

Dominate Your Local Market

The goal of every SEO campaign is to showcase your Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in the field of orthopedic practice – and why you are THE best practice in the area when patients search online.

Our Orthopedic Surgeon SEO Services

We’ll set up an orthopedic SEO guide and manage your website’s backend components, so it’s easy for Google’s bots to place you on the search engine results.

Our experts will handle your external web assets, including local directory listings, GBP profile, social media presence that support your SEO efforts by driving more traffic and visibility to your practice, citations, and more to boost your orthopedic doctor practice’s online credibility. Also, being active on social media keeps potential patients engaged.

We manage all the patient-facing elements of your website – keyword research, content, titles, videos, databases, and more to make sure your SEO strategy for orthopedic practices is “search engine friendly”. Adding video content to your website shows expertise, establish trust with patients, and can help improve the overall SEO performance. Videos under two minutes tend to keep viewers more engaged

We work with specialized copywriters with proven orthopedic SEO strategies to make your website’s content patient-centric and trustworthy with relevant keywords like short tail or long tail keywords – so you’re attracting the right visitors.

Patients aren’t always typing when they look for an orthopedic surgeon – many use voice search to find local healthcare services. These searches tend to be longer and more conversational, so we optimize your content with natural, question-based keywords that match how potential patients actually search.

We ensure that with our orthopedic SEO services, we will get you placed on Google searches in your city/region as our primary goal – and we do this with Google Business Profile optimization, localized content, patient review management, and more for your orthopedic website. We’ll also make sure your practice’s name, address, and phone number (NAP) are consistent across the web to strengthen your local search presence.

Google Business Profile is a core component of your local search rankings and presence – and we’ll make sure your profile is listed at the top.

Our copywriters and SEO strategists will make any necessary updates to your website’s text to turn site visits into consultations.

We work with specialized copywriters with proven orthopedic SEO strategies to make your website’s content patient-centric and trustworthy with relevant keywords like short tail or long tail keywords – so you’re attracting the right visitors.

If your website was affected by an unexplained loss in traffic and search engine rankings, we’ll get to the bottom of it and put you back on track.

Let’s Talk About Your Practice’s SEO

Schedule a Consultation

How Fortress Digital Does SEO for Orthopedic Surgeons

Fine-Tune Your Web Assets

Our first move as an orthopedic SEO agency is to comb through your website and other web properties to make sure everything is set up to get placed on Google searches.

Start Local

Our first move as an orthopedic SEO agency is to comb through your website and other web properties to make sure everything is set up to get placed on Google searches.

Showcase Your Expertise

Earning the top spot on Google searches comes down to how you present yourself on the web. We’ll make sure you’re doing it in the most impactful way – from showcasing your experience and expertise to creating a positive user experience that helps patients trust your practice.

Stay Safe from Google Penalties

You can rest assured our SEO tactics will not violate Google’s strict guidelines for healthcare practices – and you’ll never have to worry about a penalty.

Our Promise to Orthopedic specialists

All of our SEO tactics are planned, executed, and monitored to provide long-term value – no matter how the search engine algorithms change.

We build comprehensive SEO roadmaps designed to cover ALL your bases and create a positive impact on your search rankings.

Fortress Digital’s pricing as an orthopedic SEO company is famously easy to understand. You pay an agreed-upon monthly rate, with no extra surprises.

You can expect responses to your questions and concerns within 24-48 hours or less.

Let’s get you noticed!

Request a Consultation

Frequently Asked Questions

SEO is used to help practices generate more website traffic and get placed on targeted Google searches. This involves making adjustments to the website’s front-end and back-end to show Google’s ranking bots and prospective patients, the website visitors a) what the website is and b) why you are qualified to provide care.

As a healthcare practice, your work has a significant impact on patient’s lives. Therefore, Google’s ranking algorithms are extremely critical of which healthcare websites they place on the search results.

SEO is a multi-faceted strategy to showcase credentials, create thought-leadership content, be listed on the right directories, get credible endorsements within the industry, and much more.

It is extremely important that practices partner with a specialized SEO agency that understands the challenges and nuances of SEO for orthopedic surgeons.

A general SEO agency without experience in healthcare SEO may not understand the challenges involved in orthopedic surgeon SEO. A specialized agency knows what to do, what NOT to do, and the most efficient path to earning search rankings.

You certainly can.

If you don’t have much of a presence on local search results, pay-per-click (PPC) can get you placed at the top of the Google search results for a cost. However, you will lose those placements as soon as you stop paying – and advertising costs for surgeons are very expensive.

SEO is a long-game strategy to get your practice’s website placed on relevant Google searches WITHOUT having to rely on an ad budget. As you begin to see results in SEO, you will not need to rely on PPC to bring visitors to your website. Over time, SEO can be your most cost-effective marketing tactic.

This depends on many factors. A general rule of thumb is to invest anywhere from 5% to 10% of your revenue into SEO. However, if you are looking for a more aggressive approach to earn the top spots on Google searches, you may need to spend more. Most of our clients pay from $1,500/month to $7,500/month depending on the competition in their market.

Like medical care, you get what you pay for in SEO. While specialized SEO for surgeons won’t be cheap, the long-term benefits will pay off.

Google changes its ranking algorithms on a daily basis, and no one tells you if you broke the rules. A sudden and significant dip in organic traffic is a sign you’ve been affected by a penalty. The next step is to get in touch with a specialized SEO agency to diagnose the problem and provide a solution.

At Fortress Digital, our team has been in the SEO industry for over two decades. We know how search engine algorithms change, and the proactive steps to avoid penalties altogether.