Web Developer
Heather Legault
Heather has been building websites for over five years, starting out in the public sector before leaping into the private world for one very important reason: more creative freedom (and way fewer committee meetings).
She has a soft spot for the wonderfully weird — those niche, one-off sites where she can dig into a client’s quirks, story, and the little details that make them unforgettable. If it’s unique, she’s in.
Every site Heather builds is crafted with accessibility in mind and user experience at the top of the list — because if people can’t use your site, what’s the point?
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Best Keywords for Orthopedic Surgeon Websites (Knee, Hip, and Shoulder Procedures)
By Lisa Carter
• October 6, 2026
The highest volume keywords in orthopedics are the ones your practice should care about least. Knee pain pulls tens of thousands of searches a month. -
Website Design: Multi-Location Orthopedic Groups
By Heather Legault
• September 21, 2026
The flagship location ranks, fills its schedule, and looks fine. The three newer locations are invisible to patients in their own neighborhoods. Leadership reads that -
Best Marketing Agency for Surgeons: Why Specialization Beats a Generalist
By Gerrid Smith
• September 7, 2026
The best marketing agency for surgeons is not the one with the sharpest creative. It is the one that knows what it cannot do to -
HIPAA-Compliant SEO and What Orthopedic Providers Must Know Before Optimizing
By Lisa Carter
• August 24, 2026
HIPAA does not slow down good SEO. It slows down sloppy SEO, and most orthopedic practices have never been told the difference, so they either -
Why Your Orthopedic Practice Isn’t Ranking Even With a Beautiful Website
By Gerrid Smith
• August 10, 2026
A gorgeous website has never once fixed an SEO problem, and it has never fixed a search engine optimization problem either. We’ve watched dozens of -
Healthcare Marketing Agency Red Flags: What Orthopedic Practices Need to Know Before Signing
By Lisa Carter
• July 20, 2026
A practice manager called us last spring in a tight spot. She’d decided to leave her current marketing agency after eighteen months of flat numbers, -
The Complete Guide to Healthcare Directories for Orthopedic Practices
By Gerrid Smith
• July 6, 2026
A practice administrator we worked with last year pulled up her Healthgrades dashboard during a call and just stared at it. 43 profile views that -
How to Name Your Orthopedic Practice When Balancing Branding, SEO, and Insurance Panels
By Gerrid Smith
• June 23, 2026
The name of your orthopedic practice is one of the most meaningful decisions you will make when starting or rebranding a clinic. It shapes how -
Orthopedic Surgeon Video Marketing: The Complete Guide From What to Film to Where to Post
By Lisa Carter
• June 9, 2026
Patients choosing an orthopedic surgeon are not just choosing a procedure. They are choosing a person. Before they book a consultation, they want to know -
How to Market an Orthopedic Practice Without Feeling Like a Salesperson
By Gerrid Smith
• May 18, 2026
Most orthopedic surgeons did not go to medical school to become marketers. You spent years mastering complex procedures, developing clinical judgment, and learning how to